I'm the guy that you'll usually see struggling home with a crate or two of Evian from my local grocery store. Bottled water has been a part of my life for as long as I can remember, it's more convenient, it's moderately priced, and it reminds me to drink more. I easily drink two to three litres of Evian or Fiji water on a daily basis. It's a rare sight to see me at the tap filling up a glass.
I'll be honest with you right now, I'm possibly the worst when it comes to reducing, reusing, and recycling. Where I come from in Northern Ireland, it's not a way of life. Garbage is garbage, and it all goes into the same bin, regardless of material or product type. We're not educated on recycling and the impact it makes on the climate.
It wasn't until I started travelling more that I actually began to pay attention to the damage I could be causing. Here's an interesting fact for you, every year more than 50 billion, yes BILLION, plastic bottles of water are consumed throughout the globe. An unimaginable 30 billion of those are consumed in the United States alone. Where do all of those bottles end up you might ask? Well, 80% of them end up in a landfill wherein the plastic breaks down into smaller fragments that absorb toxins and corrupt waterways, pollute soil and poison animals. That may make you think the next time you're unscrewing the lid on your fancy plastic water bottle.
How do we begin to combat these issues? How can we stop it happening? You may think it's too late and decide against taking a necessary approach to make a change. Someone just told me that the French Alps, known for producing Evian, are running low on water - how is that even possible? I luckily came across a new brand with an interesting spin and a pretty awesome packaging design. Let's discuss Boxed Water.
At first glance I thought this was just a fancy new, vitamin packed, carefully filtered, secretly sourced, packaged water that would cost a fortune. After some research, I understood the intelligent marketing campaigns behind the 'Boxed Water Is Better' brand. Let's examine the packaging first. Boxed Water is packaged in a biodegradable box that's reminiscent of a milk carton. The message on the box effortlessly explains the concept of Boxed Water, while attracting the attention of ecologically-aware consumers.
The benefits of Boxed Water are endless. All cartons are BPA/BPS free (bisphenol S is a plasticizing agent found in plastic bottles and has been suggested as one of the leading causes of certain cancers). The packaging, 76% of which is made from trees, a renewable resource which renders the product a significantly more sustainable delivery source than the ecologically eradicating plastic bottle.
Boxed Water is purified with UV, carbon and reverse osmosis filtration. It is free from chloroform, arsenic, MBTE (methyl tertiary-butyl ether - a fuel component), chlorine, and fluoride.
Back to our recycling discussion earlier - BOXED WATER PACKAGING IS 100% RECYCLABLE at participating facilities, find out more here. The brand are giving back in a big way. During 2015, Boxed Water partnered with National Forest Foundation (NFF) to plant one million trees by 2020. This represents the largest single tree-planting commitment to date for the NFF - pretty cool, huh?
So next time you think about picking up a few plastic bottles of water - think again. I know I will. I'm not saying I'll never drink water from a plastic bottle again, because then I would be lying to you. What I am saying though, is that I'll be making more conscious and careful decisions when it comes to bottled water.
Boxed Water is distributed in Canada through RM Fresh Brands, which is an owned subsidiary of Legacy Ventures International Inc (OTCQB:LGYV). In recent months, LEGACY VENTURES has showcased Boxed Water at major events such as the Toronto Film Festival and Holt Renfrew's Holiday Kick Off. These partnerships, in combination with the incredibly intelligent Boxed Water marketing campaigns and simple packaging, are playing a key role in getting the word out to celebrities and other influencers.