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One boy, one passport, one million dreams. Gas & Gander is a blog capturing the essence of the brands and companies I love, the cities and cultures I embrace, the food and drinks I enjoy and most of all, the travel I experience. Most of all Gas & Gander is a super fun & informative guide with an abundance of information. Come and join me on my adventures at Gas & Gander. Currently based in Vancouver, British Columbia. 

Paris in a Flash - Swedish influences

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Paris in a Flash - Swedish influences

Sean Loughran

With my recent trip to Paris lasting only 48 hours, I set myself a goal of checking out a store that is simply non existent back home in Belfast. For the past few years I have been coveting Scandinavian fashion, mainly for its clean lines and minimalist ‘no fuss’ approach to dressing.

I had not been in a Cheap Monday store before and was excited to see the store’s interior and a complete range of their stock. I was not disappointed. The Paris store opening earlier in the year was the brands first standalone stores in France.

After walking for a lifetime (and admittedly getting lost along the way) I turned a few corners on the cobblestoned streets of the Marais quarter and finally found Rue Vieille du Temple, a rickety street crammed with stylish boutiques. The shop’s facade was clean grey and white with ‘CHEAP MONDAY STOLKHOLM’ stamped above the door. The huge window dominated the entrance with a neon white light in the form of the iconic skull logo- beckoning all to enter.

The store gave off a very Swedish vibe, clean whites, weathered wood and gunmetal rails. The fluorescent lighting and holographic beams guided you through the maze of every jean imaginable, whilst an exposed brick staircase gave you access to the menswear downstairs. The clothes stayed true to the Swedish aesthetic- sharp lines, monochromic colours and a stripped bare approach to design.

It was a great opportunity to see their ‘New Doom’ collection all under one roof. A collection based on an ode to 90s subculture.

The store design strikes a balance between raw industrial and upmarket boutique. The ancient brick walls brought back to life with a lick of white paint and given a factory appearance with metal pipes, a grey rubber floor and cage railings. The rubber floor originally from a weightlifting arena adds a raw and simplistic finish to the ground, while the silver insulation and coloured neon gives a futuristic quality to the store. It was like the store had been there for centuries yet somehow was updated in the future- symmetry between old and new perfectly balanced.

I purchased one of their iconic white Stockholm logo embroidered t-shirts and a little gunmetal skull key ring, a memento of the store. The range of denim was awe inspiring and the way Cheap Monday create a basic wardrobe with a grungy edge.
There were two coats for women that caught my eye, a shredded wool coat that came in mustard and navy- the wool felt like grass to the touch. The store also had the brand’s updated sweatshirts for the new season and a selection of quality knitwear.
And with my items placed in a skull logo bag, I was on my way- happy having seen one of my favourite brands in their Paris store. Cheap Monday is a brand which is easy to wear and ensures you’ll have a wardrobe of key pieces with a high fashion edge. The clothes are not intimidating and can be styled easily based on the
individual. All pieces adorned with the skull logo, whether that be on the label or as a motif on the garment- it reminds you that you’re wearing a quality piece of clothing always with a subtle edge. The Paris store stocks the complete range, and is definitely worth a visit if you are in the area.

À bientôt Cheap Monday!

121 Rue Vieille du Temple

75004, Paris

À bientôt Cheap Monday!

121 Rue Vieille du Temple

75004, Paris

Click here to shop Cheap Monday!